Effective Business Writing For Professionals
BUSINESS COMMUNICATION & WRITING SKILLS
This is a 2-day intensive training course in ENGLISH for participants who require business-writing skills. These skills are important because badly written correspondence reflects poorly on the author and the author’s organization. The following are the main objectives of this program:
- Enhance business writing skills amongst the client’s executives
- Strengthen individual written communication skills at the workplace
Below are the learning outcomes for the training course:
- Write confidently in English
- Structure and organize any writing task
- Write logically
- Improve sentence construction
- Use correct grammar to express ideas and opinions
- Increase and use vocabulary related to business
Business professionals at all levels who want a quick and easy approach to effective business writing
1. FUNDAMENTAL WRITING SKILLS
- Objectives – What do you want the outcome to be?
- Planning what to say, in what order and what to leave out
- Using the correct writing style – descriptive, analytical, and reflective
2. WRITING EXERCISE IBusiness letters/email/internal memo/minutes of meeting/agendas/plans/circulars/notes/Feature Writing/Speeches
Group/individual practice & evaluation
3. INTERMEDIATE WRITING SKILLS
- Understanding different types of writing
- Selecting the right formality
- Avoiding contractions
- Using active voice in sentence construction
- Selecting business/technical related vocabulary
- Writing etiquette relating to correct salutations, polite phrases and requests
4. WRITING EXERCISE IIWriting accident/sales/project status report/technical report/management reports/business analysis reports
Group/individual practice & evaluation
5. ADVANCED WRITING SKILLS
- Spelling consistency
- Correct grammar
- Summarizing data
6. WRITING EXERCISE IIIWriting investment/project/business proposal/Feasibility Studies/Business Cases/Customer Complain Reports
Group/individual practice & evaluation
This program employs adult learning techniques, which include experiential and active learning strategies to facilitate understanding and retention. The trainer draws from examples common to the participants’ working experience to enhance understanding. Participants typically spend 80% of the time in individual or group activities, which allow them to learn, develop and practice business-writing skills. The program uses a simple workbook to facilitate learning. Azmi has always receive excellent ratings, reviews & evaluations from all the thousands participants that he has trained before.
The training is high impact, stimulating, rewarding, useful, beneficial, practical full of interesting exercises, case examples, samples & relevant activities.
Azmi Shahrin was born in Ipoh and received his early education at St. Michael’s Institution, Ipoh and Malay College Kuala Kangsar. He won a Shell Scholarship to further his studies at the University of Kent, United Kingdom where he graduated with a Bachelor’s degree in Accounting and Economics. He subsequently obtained a Master’s degree in Economics from the University of Malaya (2009) and he is currently a PhD candidate at the same university. He has been a member of MENSA since 1989. He has had more than a decade’s working experience in managing marketing communications, distribution channels and product branding with several companies including Shell Malaysia Trading Sdn. Bhd. and Maxis Communications Bhd. However, destiny was calling and in 2003, he quit his well paid job to become a trainer.
Azmi owes the turning point of his life to Toastmasters. In 1998, he joined Extol Toastmasters Club to sharpen his presentation and communication skills. He was President of the club in 2005-2006. He was also instrumental in the founding of Kelab Pidato Perdana (a Malay language Public Speaking club) where he served as President in 2004-2005 and is currently the Chief Trainer. In 2007-2008, He was Governor of Division W (of District 51 of Toastmasters International) and had the responsibility to oversee 32 clubs. He has also won many prizes in speech contests over the years and awards for excellent leadership and dedicated service, such as the Division C Toastmaster of the Year 2004-2005 award. He is also a trainer with the Toastmasters Leadership Institute. In 2006, he achieved Toastmasters’ highest award, which carries the title of “Distinguished Toastmaster” (DTM). All these enabled him to launch and excel at his new career as a public speaker and Presentation Skills trainer.
In 2015, Azmi has achieved the Gold Award Certificate for Test of English in Communication (TOEIC) scoring the maximum score of 495 for both the listening and reading components. This makes him a qualified trainer for TOEIC courses.
In the past 12 years as full-time trainer, Azmi has conducted training for the private/corporate sector, the government sector, educational establishments as well as members of the public. He has trained over 11,000 adults and students. While he specializes in public speaking and presentation skills, he is also competent in related areas such as communication skills, interpersonal skills, negotiation skills, English language skills and leadership skills. He regularly consults for Triple A Training, Proskills Trainers, Asia iKnowledge, Maslow Trainers and Consultants, Knowledge Paragon, Compass Mind Asia, SubHills, Aqalivista, Emerge Knowledge Connection, IVC and several other training providers.
LIST OF CLIENTS
Agility Logistics, Agreyia HCD (Asia) Sdn Bhd, Alcon Laboratories (M) Sdn Bhd, Ambangan Heights Sdn Bhd, American Air Filter Manufacturing Sdn Bhd, Amway Malaysia, Anamitra Consultancy, Asia iKnowledge Sdn Bhd, Bandar Utama City Corporation, Bank Rakyat, BERNAMA, Blackgold Oil & Gas Sdn Bhd, Capital Events, CCM Bhd, Celcom, CIMB Aviva Assurance Bhd, CIMB Bank, CMA CGM, Credit Guarantee Corporation (CGC), Cyberview Bhd, Dewan Bandaraya Kuala Lumpur (DBKL), Department of Occupational Safety and Health, Department of Statistics Malaysia, DK Leather Corporation Bhd, Disitu Holdings Sdn Bhd, Domino’s Pizza Malaysia, DRB-HICOM, Dynamic Speakers Training Centre, Eastern Pacific Industrial Corporation Bhd, e-Cop.net Surveillance Sdn Bhd, Edaran Bhd, Election Commission of Malaysia, Elite Essential Sdn Bhd, Elken Sdn Bhd, Employees Provident Fund (EPF), EXIM Bank, External Trade Development Corporation (MATRADE), Federal Agricultural Marketing Authority (FAMA), Federal Land Development Authority (FELDA), Frontier Consulting, GD Express Sdn Bhd, Genius Aulad, Genting Sanyen Power Sdn Bhd, Global Language & Tuition Centre, Halton International, Hanwha Q Cells Sdn Bhd, Heitech Padu Bhd, Hicom Automotive Manufacturing, Honda, Hospital Selayang, IBIL (M) Sdn Bhd, Ingress Engineering Sdn Bhd, Inland Revenue Board of Malaysia, Institut Aminuddin Baki, Institut Teknologi Petronas (Instep), Institute for Health Management, Institute for Health System Research, Institute for Medical Research Integrated Agricultural Development Area Kerian-Sg. Manik, Integrated Logistics Bhd, Intellectual Property Corporation of Malaysia (MYIPO), Inter-City MPC (M) Sdn Bhd, International Medical University, Institut Darul Ridzuan, Institut Dewan Bandaraya (IDB), IOI Mall, Iskandar Regional Development Authority (IRDA), Jabatan Kesihatan Negeri Selangor, Jabatan Ukur dan Pemetaan (JUPEM), JT International Bhd, Jalur Cahaya Sdn Bhd, JEKS Engineering Sdn Bhd, Job Hunt, Johnson Controls (M) Sdn Bhd, Johor Port, Kapar Energy Venture (KEV), Kelab Belia Angsana, Kelab Telekom Ibu Pejabat, KL Airport Service Sdn Bhd, KL StarRail Sdn Bhd (KL Monorail), Kolej Islam Sultan Alam Shah, Lembaga Pelabuhan Johor (LPJ), Majlis Agama Islam Negeri Sembilan (MAINS), Majlis Daerah Kuala Terengganu, Malay College Kuala Kangsar (MCKK), Malaysia Airports Holding Bhd, Malaysia Airlines Bhd